Hi! I'm Vicki, a certified Personal Trainer and Nutritionist based in Bishop's Stortford... and the person behind Strength & Simplicity
​

I didn’t plan to become a strength coach!

​

At 37, after having my son, I found myself frustrated.  I was sporty, busy, doing “all the right things”, but my body wasn’t changing and I didn’t feel like myself anymore

​

So I hired a PT

​

I learned how to lift properly. I followed a structured plan. I tracked my progress

​

And for the first time, I understood the difference between exercising… and training.  And that changed everything for me

​

Nine months later, I left the family business and qualified as a Personal Trainer in 2018

 

Since then, I’ve immersed myself in what actually creates lasting change: progressive strength training, simple nutrition, and the mindset required to stay consistent when life gets busy

​

I’ve completed two transformation shoots myself. I’ve followed strict plans so I don't ask anyone to do anything I've not done (or doing!) myself. I’ve also run bootcamps and invested heavily in education and built my own private strength gym from scratch

​

Because I don’t believe in guessing

​

Here’s what I know...

​

Most women in their 40s don’t need more motivation or another fresh start

​

They need structure
They need progression
They need a system that works around real life

​

That’s why I created Strength & Simplicity

​

Whether you train with me 1:1 in my private gym or through my app, the goal is the same

 

Build strength
Build consistency
Stop starting over

​

If you’re ready to train properly and see what your body is capable of, you’re in the right place

​